Search Engines’ Way of Optimizing a Website

Search engines are our go-to places whenever we need quick answers to our questions or inquiries. Whether it is Google or Bing, most people depend on search engines to find what they are looking for. This is one of the several reasons why Search Engine Optimization, more commonly referred to as SEO is a valuable asset in digital marketing.

What is SEO?

Search Engine Optimization or SEO is the process of making a website more visible on the search engine’s result pages, particularly on Google. For example, if a user searches about an easy recipe for cooking pasta or banana bread, your website should be on the top list of the results, or at least on the very first page. That’s the main goal for any digital marketer that focuses on search engine optimization.

Function

Search engines aim to provide the most available and relevant results to anyone. It works by searching the Internet and match the keywords typed by the user on the search engine bar. These keywords are important in increasing the chances of the website being seen on top of the search page results. Most of the time, the keywords consist of the company name, the theme of the website, and the product or service it offers. Aside from that, search engines rank website by considering headings, titles, and links of websites relevant to the keywords. It also employs search engine indexing which is a group of data used in finalizing the search result. This type of index is responsible for finding, breaking down, and storing contents of a website.

Outcome

A successful digital marketing strategy through search engine optimization can put a business website at the top list of the Google search page. This can increase the likelihood of people visiting the page, online visibility, and website traffic. However, a great SEO strategy doesn’t only rely on keywords. There are other factors that a digital marketing team should consider when devising an SEO strategy campaign.

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